A recent conversation about strategy reminded me of a story I wrote a while back:
A: How do you define strategy?
B: We follow the Hansel & Gretel method.
A: How’s that?
B: We leave behind a breadcrumb trail while sprinting ahead with execution. When we hit a dead end and are asked about strategy, we go back along the trail and try to piece it together.
A: And how’s that working out?
B: We’re lost in the woods.
A reminder that execution without strategic clarity doesn’t scale – it just gets you lost faster.
Habit of Growth 